Analytics

Web application usage tracking and analytics is implemented using Mixpanel, a tool that allows you to analyse how users interact with your application. It employs an event-based, user-centric model to connects each interaction to a single user profile. It’s designed to make teams more efficient by allowing everyone to analyse user data in real-time to identify trends, understand user behaviour.

Mixpanel offers precision tracking and requires a definition of the metrics you'd like to track before implementation, which is referred to as a tracking plan. This takes a bit more upfront planning but results in a more robust and secure implementation and context-rich, actionable data.

Using Mixpanel guarantees best-in-class data governance, security, and privacy, especially when handling sensitive customer data.